By adding new variants to its I-Colors range, Oterra is highlighting all the properties of ultra-fine colourants based on natural ingredients.

‘Redefining the intensity of natural colouring’: this is the objective stated by Oterra, which has introduced six new variants to its I-Colors range. ‘The creation of I-Colors Bold answers the growing demand for bright, intense colours while satisfying consumers demand for natural ingredients. It is now possible to introduce a bright red for snack applications that can rival artificial colours in terms of impact, but using sweet potato as the raw material’ explains Oterra.

 

This particular production method makes a clear difference to the competitors. ‘The smaller particle size creates a more intense colour because there is more surface area to reflect the light. And thanks to the better dispersion of the powder, the colour is distributed more uniformly’, explains Luc Ganivet, Innovation Director at Oterra. The I-Colors Bold range of 10 milled powders allows manufacturers to achieve deeper, richer shades at lower dosages, improving aesthetics and product appeal.

 

 

The best of both worlds

According to Oterra, ultrafine colours are particularly suitable for uses such as powdered drinks, snack seasonings, compound coatings, bakery fillings or compressed sweets. They can also be added directly to fat-based fillings for cake and biscuit applications, without the need for an intermediate processing step. Oterra's new offering brings together the best of both worlds. ‘Consumers want striking colours, but they also want natural ingredients. This combination can be a challenge for some manufacturers. With its exceptional colour intensity and instant visual impact, I-Colors Bold enables manufacturers to meet market demands for both performance and natural ingredients’, notes Lotte Jeppesen, Global Industry Marketing Manager for Oterra.

 

The ability to add colourants directly to the product also allows manufacturers to expect greater profitability, with reduced use of colourants in specific applications and consistent quality assurance, preserving product integrity and avoiding problems such as phase shift or lumps.

 

Credits : Oterra’s website

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