THE 10 PACKAGING TRENDS ACCORDING TO PENTAWARDS
Since 2007, the Pentawards have been rewarding the best packaging innovations. The Pentawards Trends Report, published after the last awards ceremony (held on 25 October), identifies the 10 hottest trends in packaging.
This should provide plenty of inspiration for the next edition of Djaz'Pack, the exhibition and workshop space at the heart of Djazagro, dedicated specifically to innovations in packaging!
1 - Leave no trace: when packaging evaporates
Design solutions that leave no trace of the product's existence, or that allow waste to be reused to support a more circular economy: this is the first trend singled out by Pentawards, well illustrated by the edible packaging designed by the winner of the Diamond award (This Way Up) for One Good Thing.
Credits: Pentawards
2 - Solo Symbolics: less is more!
This is no longer the time for superimposed signs. This year, the Pentawards have rewarded packaging that focuses exclusively on a single brand symbol. ‘These single symbols, combined with striking design, enable brands to communicate their story effectively, while establishing a lasting relationship with consumers and increasing recognition,’ notes Pentawards, which refers in particular to the work of Demelza Rafferty for Stoney Vineyard's.
Credits: Pentawards
3 - The Cube Effect: the cube tube
A touch of elegance and a vintage look: the cube is very popular amongst packaging designers. ‘The Cube Effect not only creates a visual distinction within categories, but also achieves a high level of sustainability, as it can be shipped in larger quantities thanks to its shape, which helps to reduce a brand's carbon footprint,’ notes Pentawards, which also highlights the bottle designed by Supperstudio for Ricetta.
Credits: Pentawards
4 - Designing with Impact: communicating through design
Design can communicate key messages, meanings and values to consumers. And it's clear that these bottles of Raras designed by Kids will make an immediate impact in a wine shop.
Credits: Pentawards
5 - Back to the Archives: reviving the heritage
This year, the Pentawards jury noted an increase in designs seeking to revive the brand's original codes and colours. Such is the case with this design by Auge Design for Pasta Agnesi, which revives the brand's iconic sailing yacht.
Credits: Pentawards
6 - Art Deco revival: back to the 20s!
A century later, the Art Deco aesthetic still exudes the same perfume of graphic sophistication. Just as in interior design, this style is making a strong comeback in packaging, like this magnificent bottle of House of Gatsby designed by Seriesnemo.
Credits: Pentawards
7 - The Influence of Wes Anderson: new with old
Retro reinterpreted with a modern twist: this is the style of film-maker Wes Anderson, and Pentawards has made it a trend in the packaging world. We're right in the middle of it with these Purlom A La Mesa packs designed by Onmi Design, which give the impression of boarding the Darjeeling Limited.
Credits: Pentawards
8 - Simple Shapes Meet Stand-Out Shades: look out!
Simple geometric shapes combined with bright primary colours: this is trend number 8, singled out by Pentawards and well illustrated by these variations from Dispenser Studio for Pasta Luciano.
Credits: Pentawards
9 - Inspired by Psychedelia: kaleidoscope and intense colours
It's not just the 1920s that are on the minds of brands and designers! With its strange shapes and range of bright colours, the psychedelia of the 1960s remains a major source of inspiration. The proof: even Coca-Cola is getting in on the act (with the help of forpeople Ltd).
Credits: Pentawards
10 - Cultural Connections: the heritage card
Creating a link with the consumer through designs inspired by local cultures and linked to the product on offer: that's what inspires this latest trend. This is illustrated by this design by Lettera7 for Ecstatic, in which the reference to Amerindian cultures is clear.
Credits: Pentawards
